Goal: running a long term PR campaign since 2009 for the company SciCan focus on positive brand perception and a stable position at the medical market in Poland. Robert Gall, Export Sales Manager, SciCan: BRIDGEHEAD helped us successfully...
Car a mean of more than transport
I’ve heard a story about a young man who was hitchhiking. A hitchhiking person was a young doctor who with friends travel this way from place A to place B. Both an adventure and a contest. Last person who...
Using a floss
“It’s terrifying how many patients don’t know what for is a dental floss. They don’t use it and think that is just a whim. My heart fails!” I agree with the dentist’s opinion and my heart fails, too. But…....
A gunshot at a close distance
Do you remember the scene when Corleone puts the barrel of the gun to his victim’s head and he says: It’s not personal. It’s just business? In my job relations are crucial. Business relations. Personal relations. My own ones...
Why does a dental doctor need to communicate well?
If you do not care about communication: you will have or you have a problem to get patients; you will lose or you lost patients, you will feel or you feel frustration. So communication is needed because: 1. you...