Fast marketing vs. slow PR

Do you know the difference between McDonlad’s and Amber Room (one of the best restaurant’s in Poland according to Michelin)? Do you think that fast is better than slow?   To my mind Public Relations has much in common...

Customer like nuclear family

efore us the period of presents. What gifts buy for key customers? How to thank for good cooperation  and take care about better relation in future?   If you want to choose a present for your key client follow...

People who fail one test

Do you look at a rose and what can you see? Soft petals or a worm on a leaf? Which of them do you watch? This is a test of the Snow Queen. There are people who see the...

Nut difficult to bite

During my work on a new project I understood that a decision about info in a business card can be like a nut difficult to bite. Especially when there are more than 2 people involved in a discussion. Endless...

Do you suffer from SAD?

t has been lasting for 2 weeks. The impression of being closed in the world without the sun is getting stronger and stronger. The lost of energy is easy to feel. Forecasts don’t leave any illusions. The grey sky...