What you see will decide if you read.
1. Post should like ina mirror show its author: what he thinks, who he is, what way he sees the world and what he can offer to it.
2. Post should be friendly for reader’s eyes. Paragraphs, bolding, numbers, etc. and first of all space. Space makes a post easy to read.
3. Post like short sentences and simple language.
4. Post deserves a good title.
And if it is like this, a reader can fall in love in it at first sight.