{"id":912,"date":"2014-04-16T08:46:37","date_gmt":"2014-04-16T08:46:37","guid":{"rendered":"http:\/\/justynaniebieszczanska.com\/?p=912"},"modified":"2014-04-16T08:46:37","modified_gmt":"2014-04-16T08:46:37","slug":"912","status":"publish","type":"post","link":"https:\/\/justynaniebieszczanska.com\/en\/912\/","title":{"rendered":""},"content":{"rendered":"

It is coming the time of Easter e-cards invasion. Different ship and chickens? No, all are the same. This is spam!<\/p>\n

1. One click and you send million cards to your customers. What for? Such e-mailing doesn’t built any relation.\u00a0 <\/b>A receiver is not silly. More and more people even don’t open such emails and treat them as spam. And this is the fact.<\/p>\n

2. Today is not enough to personalize writing: ‘Dear John’. If you send a e-card, let it be the prove of your real need to send wishes – taking into account both your customer’s needs and relation between you and him\/her. Today personalization means 100% of it or it does not exist.<\/b><\/p>\n

3. Easter is associated with a lamb, but please do not be like a sheep in a flock of sheep. Do not do\u00a0 anything, because others do it. Such e-wishes mean nothing in a huge flock of millions which are sent these days. Be a black ship and create something different!<\/b><\/p>\n

4. Not quantity, but quality. So, don’t bombard with e-cards, but share your wishes with people and customers who are really important for you. Use telephone, a letter, a card written by hand, a gift with a personal note, etc. If you run your business consciously, it’d be easy to choose such important people both in your business and private life.<\/p>\n

5. This is the myth that e-mailing is cheap. It may cost you a lot – your customer’s irritation. Communication is not only a craft, but also a piece of art connect with respect and knowing your receiver’s needs.<\/b> Can’t you send an e-card which will result in a smile on your customer’s face? So, do not send any cards at all!<\/p>\n

Fot. J.Niebieszczanska, Black ship on Felix Arba<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

It is coming the time of Easter e-cards invasion. Different ship and chickens? No, all are the same. 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