{"id":637,"date":"2013-12-03T10:27:39","date_gmt":"2013-12-03T10:27:39","guid":{"rendered":"http:\/\/justynaniebieszczanska.com\/?p=637"},"modified":"2013-12-03T10:27:39","modified_gmt":"2013-12-03T10:27:39","slug":"holidays-for-dogs-case-study","status":"publish","type":"post","link":"https:\/\/justynaniebieszczanska.com\/en\/holidays-for-dogs-case-study\/","title":{"rendered":"Holidays for dogs (case study)"},"content":{"rendered":"<p>There is a dog and his guide. Both of them dream about holidays together. And their dream comes true. How? CANAC.<\/p>\n<p><!--more--><\/p>\n<p>CANAC is the cynological education centre that has been organizing holidays for dogs and their owners for 3 years. This year its aim was to start 3 holiday courses.<\/p>\n<p>Move<\/p>\n<p>In this case Facebook advert let to deliver the info to people interested in spending time with their dogs. From spring to early July 2 campaigns were released on Facebook to keep a strict financial limits (which was a profit from one participant with a dog).<\/p>\n<p>Involvement<\/p>\n<p>The organizers took care about attractive and clear information ( its website, fanpage, contact). They also had passion and much experience of working with dogs.five-fold<\/p>\n<p>Effect<\/p>\n<p>The number of fans Wakacji z psem (Holidays with dog) increased \u00a0and the information was spread successfully. So it was additional holiday course in September which had not been planned.<\/p>\n<p><i>Facebook advert campaign guided by BRIDGEHEAD gave marked effects. The information about the way of spending holidays we offer got to a wide group of potential customers than before when we had focused on SEO and adverts in professional portals. Our cooperation resulted in 3 full courses of holidays for dogs and created need to open another course. A lot of participants declared to come back next year. The cooperation was in a nice atmosphere with full involvement and professionalism.<\/i><\/p>\n<p>Katarzyna Sterne- Na\u0142\u0119cz, the owner of CANAC<\/p>\n<p><a href=\"http:\/\/www.obozzpsem.pl\/\">Holidays with Dogs<\/a><\/p>\n<p><a href=\"http:\/\/www.canac.pl\/\">CANAC<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a dog and his guide. Both of them dream about holidays together. And their dream comes true. How? CANAC.<\/p>\n","protected":false},"author":3,"featured_media":633,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-637","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Holidays for dogs (case study) - Justyna Niebieszcza\u0144ska<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/justynaniebieszczanska.com\/en\/holidays-for-dogs-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holidays for dogs (case study) - Justyna Niebieszcza\u0144ska\" \/>\n<meta property=\"og:description\" content=\"There is a dog and his guide. 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