Fact:<\/p>\n
For 914,398,325 people English language is mother tongue. And this language is lingua franca in business.<\/p>\n
Question: do we use this fact?<\/p>\n
According to my observations:<\/p>\n
1. our knowledge about English language is getting better and more and more people speak it. BUT most of us just speak ( share info \/ understand info) and still not communicate ( I mean aware interaction),<\/p>\n
2. there are companies which have their websites in English, BUT they have no any strategy about B2B communication and they usually act in a chaotic way,<\/p>\n
3.today word-of mouth is available for everyone thanks to technology, BUT we do not know enough about tools which are ready to use ( like Twitter, SlideShare, Quora),<\/p>\n
4. yes, we write, BUT we are not\u00a0 strong at management of correspondence ( which Polish company has got a business proposal letter? what about mails?) and at press release writing,<\/p>\n
5. we know that behind every B2B relation are people and success depends on them, BUT not many of us develop knowledge at public speaking in English.<\/p>\n
So it’s high time we took care about ‘BUT’. And I encouraged in thinking about it during my last presentation on 4th April In Torun.<\/p>\n