{"id":2122,"date":"2015-12-06T16:52:12","date_gmt":"2015-12-06T16:52:12","guid":{"rendered":"http:\/\/justynaniebieszczanska.com\/?p=2122"},"modified":"2015-12-15T14:33:27","modified_gmt":"2015-12-15T14:33:27","slug":"experts-image-and-memes-how-to-manage-it","status":"publish","type":"post","link":"https:\/\/justynaniebieszczanska.com\/en\/experts-image-and-memes-how-to-manage-it\/","title":{"rendered":"Memes and building an expert’s image"},"content":{"rendered":"

We know them. Funny. Surprising. Memes share information and emotion. How can you use them to build an expert’s image and your brand?<\/p>\n

<\/p>\n

Memes and pokemons<\/strong><\/h2>\n

Every internet user sees them. A meme is a piece of info which is supposed to spread. Quite often it is a picture with a text, a quote. And such pictures are like an infection and they are passed from one internet user to another one<\/span>. It reminds me pokemons \u2013 they are characteristic and animate our thoughts. Memes get imprinted on our minds.<\/p>\n

 <\/p>\n

Memes and image<\/strong><\/h2>\n

An expert can use memes in building his\/ her business image. This way he\/she can promote his\/her words – words which are worth reading and worth remembering.\u00a0 And they are worth sharing.\u00a0 An expert decides what he\/she has interesting to say and share.<\/p>\n

Anyway follow these basic rules:<\/p>\n

    \n
  1. Texts \/ quotations should be easy to read.<\/li>\n
  2. Remember about esthetic look of a meme which is something like your business card.<\/li>\n
  3. Take care about graphic design coherence. Create your layout. ( See 1st Roman PR Rule<\/a>).<\/li>\n
  4. Choose your picture wisely.<\/li>\n<\/ol>\n

    If you paste words which are not yours, write the author’s name.<\/p>\n

    There is a simple rule about an expert’s meme:<\/p>\n

    your picture, your words, your message and your responsibility.<\/p><\/blockquote>\n

    <\/h2>\n

    Meme – how to use it<\/strong><\/h2>\n

    You can use memes in a promotional campaign, e.g. to promote a book as my friend Anna Urbanska<\/a> did it:<\/p>\n

    \"meme<\/a><\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

    You can share this way motivating& inspiring thoughts and this way you share your vision of business and life. Like Darren Hardy:<\/p>\n

     <\/p>\n

    \"meme<\/a><\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

    Memes can be also and educational tool. Thanks to them you can share what you believe. There is my meme about Roman PR Rule which I ‘discover’ and teach about them below:<\/p>\n

     <\/p>\n

    \"meme<\/a><\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

    And meme doesn’t have to be about your professional life. If you do something interesting after hours, it can be an interesting piece of news. Share it and get a unique feature. There are a lot of PR specialists. Some of them write poems. Think how many were published. But there is the only one PR specialist who published the collection of poems ” Sub rosa”. What about you? Find out what’s your unique feature and think how to create memes about it.<\/p>\n

     <\/p>\n

    \"meme<\/a><\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n

    Plan your memes<\/strong><\/h2>\n

    If you are an expert and you’ve been building your position in the market, look through your publications and find words which are really yours – you identify with them and they offer a value to others.<\/p>\n

    How to create your meme?<\/h4>\n
      \n
    1. Write down your words.<\/li>\n
    2. Read them and decide which of them you’d like to share.<\/li>\n
    3. Choose a picture of yourself and paste there your words ( you can use a special programme e.g. PhotoScape). Remember to inform that you are the author and where these words were published.<\/li>\n
    4. Share the meme in social media.<\/li>\n
    5. Learn about opinions about your meme. Encourage to comment and \/ or mail to some people to ask about their opinions.<\/li>\n<\/ol>\n

      Proofreader: Marta Korsak.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      We know them. Funny. Surprising. Memes share information and emotion. How can you use them to build an expert’s image and your brand?<\/p>\n","protected":false},"author":3,"featured_media":2115,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[380,664,367,315,378],"class_list":["post-2122","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-blog","tag-business","tag-image","tag-personalbranding","tag-pr","tag-publicrelations"],"acf":[],"yoast_head":"\nMemes and building an expert's image - Justyna Niebieszcza\u0144ska<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/justynaniebieszczanska.com\/en\/experts-image-and-memes-how-to-manage-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Memes and building an expert's image - Justyna Niebieszcza\u0144ska\" \/>\n<meta property=\"og:description\" content=\"We know them. 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