{"id":1293,"date":"2014-12-21T13:20:17","date_gmt":"2014-12-21T13:20:17","guid":{"rendered":"http:\/\/justynaniebieszczanska.com\/?p=1293"},"modified":"2014-12-21T13:25:00","modified_gmt":"2014-12-21T13:25:00","slug":"marketing-3-deadly-sins","status":"publish","type":"post","link":"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/","title":{"rendered":"Marketing and 3 deadly sins"},"content":{"rendered":"<p>You know that advertising is a must. Maybe even you have an idea for marketing actions. Are you sure that you don&#8217;t make mistakes?<\/p>\n<p><!--more--><\/p>\n<p>I asked Joanna Czerska-Thomas who is a marketing specialist associated with BRIDGEEHAD about deadly marketing sins and here is what she shared with us:<\/p>\n<ol>\n<li>No budget.<\/li>\n<\/ol>\n<p>What is a budget in your first marketing plan? Didn&#8217;t you plan? Don&#8217;t you know how much you spent? Have you left it for later and started your business with business cards printed at home?<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>Catching opportunity.<\/li>\n<\/ol>\n<p>How many opportunities have you caught last year? Advert at half price. A graphic projects free of charge. Write down all your expenses on advertising and you&#8217;ll be surprised how much you spent without control.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>To everyone.<\/li>\n<\/ol>\n<p>Who is a receiver of your marketing activity? Everyone?! You know it well that you don&#8217;t reach your final customer.<\/p>\n<p>And what now?! Now you know why there are PR and marketing specialists and why companies cooperate with agencies.<\/p>\n<p>&nbsp;<\/p>\n<p>Guest post by <a href=\"http:\/\/m4bizz.pl\/marketing-dla-biznesu\/\">Joanna Czerska-Thomas<\/a> a marketing specialist who is business associated with BRIDGEHEAD PR.<\/p>\n<p>Fot. <a href=\"http:\/\/stock-clip.com\">stock-clip.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know that advertising is a must. Maybe even you have an idea for marketing actions. Are you sure that you don&#8217;t make mistakes?<\/p>\n","protected":false},"author":3,"featured_media":1291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[743,742,744],"class_list":["post-1293","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-blog","tag-advert","tag-budget","tag-marketing-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing and 3 deadly sins - Justyna Niebieszcza\u0144ska<\/title>\n<meta name=\"description\" content=\"Marketing and bascic mistakes. Learn about them. Avoid them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing and 3 deadly sins - Justyna Niebieszcza\u0144ska\" \/>\n<meta property=\"og:description\" content=\"Marketing and bascic mistakes. Learn about them. Avoid them.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/\" \/>\n<meta property=\"og:site_name\" content=\"Justyna Niebieszcza\u0144ska\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Niebieszczanska\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-21T13:20:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-12-21T13:25:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/justynaniebieszczanska.com\/wp-content\/uploads\/2014\/12\/Marketing-and-sin.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"224\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Justyna Niebieszcza\u0144ska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Justyna Niebieszcza\u0144ska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/\"},\"author\":{\"name\":\"Justyna Niebieszcza\u0144ska\",\"@id\":\"https:\/\/justynaniebieszczanska.com\/en\/#\/schema\/person\/1fd8cf6e5d899cf4dbccddfd49386a12\"},\"headline\":\"Marketing and 3 deadly sins\",\"datePublished\":\"2014-12-21T13:20:17+00:00\",\"dateModified\":\"2014-12-21T13:25:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/\"},\"wordCount\":193,\"image\":{\"@id\":\"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/justynaniebieszczanska.com\/wp-content\/uploads\/2014\/12\/Marketing-and-sin.jpg\",\"keywords\":[\"advert\",\"budget\",\"marketing\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/\",\"url\":\"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/\",\"name\":\"Marketing and 3 deadly sins - Justyna Niebieszcza\u0144ska\",\"isPartOf\":{\"@id\":\"https:\/\/justynaniebieszczanska.com\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/justynaniebieszczanska.com\/wp-content\/uploads\/2014\/12\/Marketing-and-sin.jpg\",\"datePublished\":\"2014-12-21T13:20:17+00:00\",\"dateModified\":\"2014-12-21T13:25:00+00:00\",\"author\":{\"@id\":\"https:\/\/justynaniebieszczanska.com\/en\/#\/schema\/person\/1fd8cf6e5d899cf4dbccddfd49386a12\"},\"description\":\"Marketing and bascic mistakes. Learn about them. Avoid them.\",\"breadcrumb\":{\"@id\":\"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/#primaryimage\",\"url\":\"https:\/\/justynaniebieszczanska.com\/wp-content\/uploads\/2014\/12\/Marketing-and-sin.jpg\",\"contentUrl\":\"https:\/\/justynaniebieszczanska.com\/wp-content\/uploads\/2014\/12\/Marketing-and-sin.jpg\",\"width\":400,\"height\":224},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/justynaniebieszczanska.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing and 3 deadly sins\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/justynaniebieszczanska.com\/en\/#website\",\"url\":\"https:\/\/justynaniebieszczanska.com\/en\/\",\"name\":\"Justyna Niebieszcza\u0144ska\",\"description\":\"Przerzuc\u0119 most, po kt\u00f3rym przejdziesz...\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/justynaniebieszczanska.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/justynaniebieszczanska.com\/en\/#\/schema\/person\/1fd8cf6e5d899cf4dbccddfd49386a12\",\"name\":\"Justyna Niebieszcza\u0144ska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/e1a583b72b3d7e91f2d3b91e59e8c9ed4f5aa8c0dd27dd918026a821d1b34db0?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e1a583b72b3d7e91f2d3b91e59e8c9ed4f5aa8c0dd27dd918026a821d1b34db0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e1a583b72b3d7e91f2d3b91e59e8c9ed4f5aa8c0dd27dd918026a821d1b34db0?s=96&d=mm&r=g\",\"caption\":\"Justyna Niebieszcza\u0144ska\"},\"url\":\"https:\/\/justynaniebieszczanska.com\/en\/author\/justyna\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing and 3 deadly sins - Justyna Niebieszcza\u0144ska","description":"Marketing and bascic mistakes. Learn about them. Avoid them.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/","og_locale":"en_US","og_type":"article","og_title":"Marketing and 3 deadly sins - Justyna Niebieszcza\u0144ska","og_description":"Marketing and bascic mistakes. Learn about them. Avoid them.","og_url":"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/","og_site_name":"Justyna Niebieszcza\u0144ska","article_publisher":"https:\/\/www.facebook.com\/Niebieszczanska","article_published_time":"2014-12-21T13:20:17+00:00","article_modified_time":"2014-12-21T13:25:00+00:00","og_image":[{"width":400,"height":224,"url":"https:\/\/justynaniebieszczanska.com\/wp-content\/uploads\/2014\/12\/Marketing-and-sin.jpg","type":"image\/jpeg"}],"author":"Justyna Niebieszcza\u0144ska","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Justyna Niebieszcza\u0144ska","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/#article","isPartOf":{"@id":"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/"},"author":{"name":"Justyna Niebieszcza\u0144ska","@id":"https:\/\/justynaniebieszczanska.com\/en\/#\/schema\/person\/1fd8cf6e5d899cf4dbccddfd49386a12"},"headline":"Marketing and 3 deadly sins","datePublished":"2014-12-21T13:20:17+00:00","dateModified":"2014-12-21T13:25:00+00:00","mainEntityOfPage":{"@id":"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/"},"wordCount":193,"image":{"@id":"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/#primaryimage"},"thumbnailUrl":"https:\/\/justynaniebieszczanska.com\/wp-content\/uploads\/2014\/12\/Marketing-and-sin.jpg","keywords":["advert","budget","marketing"],"articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/","url":"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/","name":"Marketing and 3 deadly sins - Justyna Niebieszcza\u0144ska","isPartOf":{"@id":"https:\/\/justynaniebieszczanska.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/#primaryimage"},"image":{"@id":"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/#primaryimage"},"thumbnailUrl":"https:\/\/justynaniebieszczanska.com\/wp-content\/uploads\/2014\/12\/Marketing-and-sin.jpg","datePublished":"2014-12-21T13:20:17+00:00","dateModified":"2014-12-21T13:25:00+00:00","author":{"@id":"https:\/\/justynaniebieszczanska.com\/en\/#\/schema\/person\/1fd8cf6e5d899cf4dbccddfd49386a12"},"description":"Marketing and bascic mistakes. Learn about them. Avoid them.","breadcrumb":{"@id":"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/#primaryimage","url":"https:\/\/justynaniebieszczanska.com\/wp-content\/uploads\/2014\/12\/Marketing-and-sin.jpg","contentUrl":"https:\/\/justynaniebieszczanska.com\/wp-content\/uploads\/2014\/12\/Marketing-and-sin.jpg","width":400,"height":224},{"@type":"BreadcrumbList","@id":"https:\/\/justynaniebieszczanska.com\/en\/marketing-3-deadly-sins\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/justynaniebieszczanska.com\/en\/"},{"@type":"ListItem","position":2,"name":"Marketing and 3 deadly sins"}]},{"@type":"WebSite","@id":"https:\/\/justynaniebieszczanska.com\/en\/#website","url":"https:\/\/justynaniebieszczanska.com\/en\/","name":"Justyna Niebieszcza\u0144ska","description":"Przerzuc\u0119 most, po kt\u00f3rym przejdziesz...","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/justynaniebieszczanska.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/justynaniebieszczanska.com\/en\/#\/schema\/person\/1fd8cf6e5d899cf4dbccddfd49386a12","name":"Justyna Niebieszcza\u0144ska","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e1a583b72b3d7e91f2d3b91e59e8c9ed4f5aa8c0dd27dd918026a821d1b34db0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e1a583b72b3d7e91f2d3b91e59e8c9ed4f5aa8c0dd27dd918026a821d1b34db0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e1a583b72b3d7e91f2d3b91e59e8c9ed4f5aa8c0dd27dd918026a821d1b34db0?s=96&d=mm&r=g","caption":"Justyna Niebieszcza\u0144ska"},"url":"https:\/\/justynaniebieszczanska.com\/en\/author\/justyna\/"}]}},"_links":{"self":[{"href":"https:\/\/justynaniebieszczanska.com\/en\/wp-json\/wp\/v2\/posts\/1293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/justynaniebieszczanska.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/justynaniebieszczanska.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/justynaniebieszczanska.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/justynaniebieszczanska.com\/en\/wp-json\/wp\/v2\/comments?post=1293"}],"version-history":[{"count":2,"href":"https:\/\/justynaniebieszczanska.com\/en\/wp-json\/wp\/v2\/posts\/1293\/revisions"}],"predecessor-version":[{"id":1295,"href":"https:\/\/justynaniebieszczanska.com\/en\/wp-json\/wp\/v2\/posts\/1293\/revisions\/1295"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/justynaniebieszczanska.com\/en\/wp-json\/wp\/v2\/media\/1291"}],"wp:attachment":[{"href":"https:\/\/justynaniebieszczanska.com\/en\/wp-json\/wp\/v2\/media?parent=1293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/justynaniebieszczanska.com\/en\/wp-json\/wp\/v2\/categories?post=1293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/justynaniebieszczanska.com\/en\/wp-json\/wp\/v2\/tags?post=1293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}