{"id":1259,"date":"2014-12-03T15:30:33","date_gmt":"2014-12-03T15:30:33","guid":{"rendered":"http:\/\/justynaniebieszczanska.com\/?p=1259"},"modified":"2014-12-03T15:30:33","modified_gmt":"2014-12-03T15:30:33","slug":"logotype-communication","status":"publish","type":"post","link":"https:\/\/justynaniebieszczanska.com\/en\/logotype-communication\/","title":{"rendered":"Logotype and communication"},"content":{"rendered":"

Dentistry is a good example which shows how you can be trapped by your market identification and this way lose your chance for unique communication via logotype.<\/p>\n

<\/p>\n

More than 90% of logotypes in dentistry shows a tooth. So when we focus on a market very much, and follow our ego, we often forget that logotype is a chance to be well- recognized and this way to reach customers. Now please think about your logotype. Is it designed for a receiver – customer? What emotion does it reveal? What does it share?<\/p>\n

There are 2 rules which are worth practising.<\/p>\n

One is very basic: when everybody zigs, zag.<\/strong><\/p>\n

Learning\u00a0 from others does not mean to copying. So find your way and be different as you are, in fact. Differenciating from others means that you are noticed in a crowd of\u00a0 million teeth logotypes.<\/p>\n

 <\/p>\n

One advanced rule: tell a story through design.<\/strong><\/p>\n

If you can share emotion and tell a story through logotype, you are the winner. Customer cannot forget such a logotype. It is a promise, a good piece of news and a perfect identification. More, it gives info what is offered. Here’s the example of what I’m writing about – the logotype of Dental Practice from Poznan<\/a>.<\/p>\n

 <\/p>\n

Logo created by Maciej Kawecki<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Dentistry is a good example which shows how you can be trapped by your market identification and this way lose your chance for unique communication via logotype.<\/p>\n","protected":false},"author":3,"featured_media":1254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27],"tags":[313,317,731,397],"class_list":["post-1259","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-blog","tag-communication","tag-differenciation","tag-logotype","tag-storytelling-en"],"acf":[],"yoast_head":"\nLogotype and communication - Justyna Niebieszcza\u0144ska<\/title>\n<meta name=\"description\" content=\"Now please think about your logotype. Is it designed for a receiver - customer? What emotion does it reveal? 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